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Sara leeward Company Background Sara lee side venter is a Maryland alliance headquartered in Downers Grove, Illinois. According to Sara downwind (2012), it is a global maker and marketer of high-quality, scrape- make products for consumers end-to-end the world focused primarily on the meats, bakery and swallow categories. Its brands include Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Senseo and its namesake, Sara Lee. Sara Lees trading operations are organized around louvre business segments: nitrogen American Retail, northwest American unfermented Bakery, North American Foodservice, International Beverage and International Bakery. Furthermore, Sara Lee generated nearly $8 billion in annual win sales from chronic operations and employs approximately 20,000 people worldwide. (Sara Lee, 2012). presumption its history, brand familiarity, brand recognition, Sara Lee continues to be the brand of quality for domestic and multinational customers. Accordi ng to Thompson, Peteraf, Gamble, and Strickland (2012) the origins of Sara Lee Corporation look to 1939, when Nathan Cummins acquired C. D. Kenny Company, the combined gild acquired Sprague, Warner and Company in 1942 prompted a name change to Sprague Warner-Kenny Corporation, during the eruditeness the keep smart sets headquarters locomote from Baltimore to Chicago.

Moreover, in 1954, the companys name changed to Consolidated Foods Corporation, as Consolidated Foods the company acquired Kitchens of Sara Lee and also entered the retail pabulum business acquiring 34 Piggly wriggling supermarkets chain (Thompso n, Peteraf, Gamble, and Strickland, 2012). ! patronage the Piggly Wiggly scholarship the company divested its position in Piggly Wiggly in 1966. It was non until, 1985 that Consolidated Foods changed its name to Sara Lee Corporation (Thompson, Peteraf, Gamble, and Strickland, 2012), however, in an exploit to reposition its self on July 4th, 2012, Sara Lee Corporation countercurrent its self into two companies on to mold in North America Hillshire...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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