Burt's Bees Case Study

Entrepreneurship: CLASS ACTIVITY 1 (Team Jaguar) Roxanne Quimby Case: Burts Bees Roxanne Quimby is a talented and passionate person for profession. She met with beekeeper Burt Shavitz in 1984. She had a simplistic natural carefree lifestyle. Her hardship and survival culture ability propelled her artistic mind into producing a viable air of Burts Bees, when she saw the opportunity of converting the bee wax into meaningful natural products, ofttimes sought after in urban areas. at bottom a span of 9 years they had a right moony raise operations in Maine (albeit labour intensive) with 44 employees with annual rough-cut revenue escalating from $81,000 in 1987 to $3,000,000 in 1993. Quimbys business and entrepreneurial brain (instilled by her fathers business experience) ensured that the operations became truly profi remand and debt-free. Business had workn so that its life cycles/second peaked in Maine in 1993 and could non keep up with the growing regard. Remi niscent to bringing up her own children, Quimbys passion in the company was relation back her it wanted to grow. Quimby had a hands-on approach to the business, and was egotism involved with the day to day labour operations. She had however lacked dinner gown business way knowledge and skills, and could not lean or delegate to anyone. The business needed to grow, and capacity was constrained. ? 1.

The following table highlights the opportunities and barriers in her options in the midst of the three opportunities: Business hazard 1: Stay in North Carolina OPPORTUNITIESBARRIERS Automate and change magnitude plant capacity change magnitude demand for natu! ral bang products Highly skilled labour rend and expert gross sales managers (to supplement Quimbys lack of sales expertise) Increased revenue and volumes to counter higher costs, increasing profits live on Niche offering and ethical stance (avoid using chemicals in products) Promising / expanding markets new product lines Improved business craft due to competition explore...If you want to get a unspoiled essay, order it on our website: OrderCustomPaper.com

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