What are the difference between consumer goods marketing and business marketing?

on that point atomic number 18 numerous differences betwixt wreak by organizations and purchasing by consumers. Many differences be due to the fact that consumers acquire for personal consumption, and in around cases individuals within organizations do not. The secure to satisfy needs of organization. another(prenominal)(a) factors include: a.         Types of logical argument customers b.         Types of products (personal goods, organization goods) c.          size of it and repair of customers d.         Purchasing standards and processes (Industrial gods, Personal goods to impulsive) e.         The nature of demand Types of Business Customers There are four types of business customers: 1.         firms that consumer the product or advantage ( such as original equipment manufacturers and users) 2.         Government agencies 3.          Institutions 4.          Firms that purchase and resell the products. 1. When a conjunction purchases a product or services to be include on its own final product, the company is c bothed an original equipment manufacturer (OEM). For example, General Motors whitethorn buy gauges for installation in the dashboards of its car mobile. When GM purchases copier paper from Xerox, GM is considers as a user, or the business equivalent of a final consumer. 2. In the United States, the organization is the largest single purchaser of products and services, more than $ccc billion each year.

In this and other countries, the government m ay be the only customer for both(prenominal! ) products. In all countries, the government is probably the only vendee of tanks and other mored subdivision systems. The purchasing processes used by the government can be frustrating and complex, particularly because the government seeks to achieve societal objectives by dint of purchasing. Policies designed to encourage the growth of minority - or women-owned business businesses as well as meek businesses are examples of social objectives than influence government objectives. 3. Institutions include organizations such as schools, hospitals and breast feeding homes, churches, etc. If you want to get a full essay, order it on our website: OrderCustomPaper.com

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