Marketing analysis of legend

Overview of caption fabrication mathematical group Limited is a change IT company in mainland China with patsy Lenovo providing advanced IT products and go from computing machine products, peregrine handsets, digital products, to corporate IT solutions. The blood relationship of story goes back to 1984, in which Institute of Computing Technology, Chinese Academy of Sciences, established the Group, by 20,000 RMBs and 11 scientists. By 2002, fable Group Limited, which once existed however as a sell distributor for U.S. and European brands, had bend the largest IT raft in China. Its annual turnover has exceeded 20.2 billion HK dollars and its computers make water been the best marketplaceing brand for seven consecutive historic period in China since 1996 and the best seller in the Asia Pacific region (excluding Japan) for common chord consecutive years since 2000 . In 2002, the securities industry share of Legend computers has reached 27.3% in China according to transnational Data Corporation and 12.4% in Asia Pacific market. The sales of Legend computers from 1990 to 2000 (unit: thousand) (Source: http://www.lenovo.com/About/legend/aboutus_legend_review.shtml) The two main types of Legend computer are computers for consumer and business. ten dollar bill years ago, Legend launched its computer for consumer, which initially introduced the different concepts of computers for consumer and business in China. Shortly, Legend industrious the top position in both market.

Last year, Legend light-emitting diode the notebook PC market again by selling first consumer notebook PC s, Tianyi series, Y300 AY800 AY510 and Y160.! In November, Legend launched a unexampled consumer notebook PC, Tianyi S180 with forward-looking and fashionable appearance attracting young confidence ladies tightly and achieved peachy success in new segment. The triumph of the new notebook PC displays the successful marketing schema of Legend Group Limited. Customer behaviours Consumers in notebook PC market pull up stakes examine all kinds of notebook PCs for long period before they make a decision. If you want to get a proficient essay, order it on our website: OrderCustomPaper.com

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