Elaboration Likelihood Model

Elaboration Likelihood toughie   by Joan Vidal Dr. Leckenby Adv 382J Spring 1998   [pic]   I. debut      The Elaboration Likelihood Model is the most recent opening that tries to explain lieu alter and persuasive communication. It was introduced by Richard E. perfectly and John T.Cacioppo during the 1980s. The basic idea of Petty and Cacioppos theory is that the susceptibility of persuasion, in price of endurance, depends on the resemblinglihood that an figure or pipeline allow be flesh out upon (thought virtually).( Petty & Caccioppo, 1981). When the arguments utilize in a message argon of importance (in terms of involvement and motivation toward the issue) to the message recipient, the expect attitudinal change depart be greater than if the message is of particular or no relevance to the recipient. If the receiver of the message is interest in the issue and has the ability to process the persuasive message, that mortal will fare t he central route to attitudinal change. On the some other hand, if the receiver is non motivated by the arguments of the message and/or does not posses the capacity to process the message, then he or she will follow the peripheral route to placement change. -What is an attitude?      An attitude apprise be defined as a widely distributed and enduring positive or negative intent about some person, object or issue (Bem, 1970; Insko & Schopler, 1972; Oskamp, 1977).Statements like I love X or Y is tremendous can definitely be considered attitudes. This is because they express a public sentiment toward something--one of them positive, the other negative, but both attitudes.      Attitudes invite to be tell from beliefs. Beliefs are ideas, whether factual or only an opinion, that people rent about some other people or issues. another(prenominal) specialty to be made is between attitudes and behaviors. Behaviors are not beliefs or attitudes, but actual actions.      Katz (1960) describe! s four functions that attitudes can have for a person:    ...If you want to get a full daydream essay, order it on our website: OrderCustomPaper.com

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