Current Themes in Business Dissertation Example | Topics and Well Written Essays - 750 words

Current Themes in Business - Dissertation Example Public relations is also another important aspect of social media for firms. Firms that are smart know how to use social media to make sure that they are able to create a positive public image that the customers can relate to. This is actually very important because as Ernest (2011) says, it will not matter whether a firm actively uses social media or, not, the firms will be affected by the issue, negative if it does not have a proper social media strategy in place.As has already been identified, social media can offer the firm with feedback from customers, whether positive or negative. Social media today is the best way for any firm to measure the temperature out there in the market and therefore know how to react to the issues in the market. The objective of this research is to identify the ways in which the social media is effective with regard to affecting business and to identify how business can use social media to advance their interest, serve their customers in a better way a nd inverse their profits. It will seek to identify the ways in which the modern business, big or small can benefit from the social media while at the same time, taming the negatives of the social media. In this regard, it will seek to identify both the opportunities and the threats that the social media platforms provide the modern business and then identify the ways in which the business can take advantage of those opportunities and at the same time neutralize the threats.