Fast Food Outlets Is Fast Growing And Competition Is...

Fast food outlets in Port Harcourt is fast growing and competition is fierce among the operators. As posit by Stewart, (1996) that successfully implemented customer retention strategies are a point of competitive advantage, which means that the customer should always be treated as king, and should be at the core or heart of the operations of every business. Nworah, (ND) observed that the need to compete against one another is borne out of a desire to attract new customers, and also to satisfy and keep their existing customer base. Surviving in such a competitive setting requires the cooperation of employees who will be willing to exceed their job description. Eventually, extra role behaviours cannot also strive in an environment of intimidation, abuse, anxiety, etc which incidentally is prevalent in many fast food outlets. As observed by Reischman, (2003) that managements at fast food outlets have created an environment, which looks like a family, while on the other hand, an environment filled with intimidation and fear. Similarly, service oriented outlets need employees who are ready to surpass their job description by engaging in citizenship behaviours. This type of behaviour is necessary because it is not usually feasible to capture all relevant facets of the job due to the changing behaviours and perceptions of the customers. Dash and Pradhan, (2014) opined that one such way that the organisation can achieve its objective is through behaviours of the employees.Show MoreRelatedRetailing Characteristics of Fast Food Stores and Their Impact on Customer Sales and Satisfaction29639 Words   |  119 Pagesâ€Å"Retailing characteristics of fast food stores and their impact on customer sales and satisfaction† By:- Rajul Bhardwaj Lecturer, Faculty of Management Studies, Gurukul Kangri University, Haridwar(Uttarakhand), India Table Of Contents:- ï  ¶ Chap-1 Introduction 1.1 Global Retailing Industry..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.2 The Far East Experience..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.3 The Changing Food Retailing sector in Asia.. 1.4 Recognition of a Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.5 Objectives ofRead MoreChipotle18199 Words   |  73 PagesPrepared for: Chipotle Submitted By: December 14, 2011 I. 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